BARB, the Broadcasters’ Audience Research Board, produces audience figures for
television programmes on all channels available in the UK. BARB is owned by some of
the big names in television including the BBC, ITV, Channel 4, Channel 5 and Sky.
Visit www.barb.co.uk for more information.
Kantar is the research company that has been asked by BARB to undertake TV
audience measurement. Kantar is one of the leading market research groups.
Around the world, we provide viewing information in over 30 countries.
Visit www.kantar.com for more information.