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Barb Audiances Ltd (Barb) provides the UK TV and advertising industry with viewing figures for television channels, video-on-demand services and video-sharing platforms. Barb is owned by some of the big names in television including the BBC, ITV, Channel 4, Channel 5 and Sky. Visit www.barb.co.uk for more information.
Kantar is the research company that has been asked by Barb to undertake TV
audience measurement. Kantar is one of the leading market research groups.
Around the world, we provide viewing information in over 30 countries.
Visit www.kantar.com for more information.
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